How to Grow Business Success by Providing Food For the Mind 

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IAT Home It is well known that people don't always 'speak their minds', and it is suspected that people don't always 'know their minds'. Understanding such divergences is important to scientific psychology. This web site presents a method that demonstrates the conscious-unconscious divergences much more convincingly than has been possible with previous methods. This new method is called the Implicit Association Test, or IAT for short. In addition, this site contains various related information. The value of this information may be greatest if you try at least one test first... Go to the Demonstration Tests https://implicit.harvard.edu/implicit/demo/ Note: For best viewing, turn your brightness setting to maximum and be sure that text and background color overrides on your browser are turned off. WebTV is not yet able to support the software used at this site. AOL 6.0+ users may need to change a setting on their browser to perform the tests. Safari users: You must be using Safari 1.2 or greater in order to run the IAT.