There Comes a Time When You Have to Stop Hitting Your Head Against the Proverbial Brick Wall
"A successful man is one who can lay a firm foundation with the bricks others have thrown at him" ~ David Brinkley
The frustrations of running a business are numerous.
There are days when you feel banging your head against a wall could provide you with sudden intuitive inspiration on how to resolve all your frustrations.
Nothing’s going well.
Pretend… just for a moment, okay?
Close your eyes…
Now, focus on banging your head in frustration on the wall... again and again.
Does this activity actually make you feel less frustrated or has it simply given you one heck of a headache?
Are you beginning to see the big picture?
Are you beginning to realize the power mental pictures have over human consciousness?
The suggestive visualization of banging your head against a brick wall threaded a path through your thoughts, stimulating a specific feeling, making it more memorable.
As David Brinkley stated, you must lay a good foundation from the bricks others have thrown at you.
If you want to be successful, picture the brick wall as your creation made from the bricks others have thrown your way.
Walls Are Good
Picture in your mind the beautiful wall you made with those tossed bricks.
Your wall represents all your hard work, all the setbacks, your perseverance, and the relationships you’ve worked to establish with customers and employees.
Your wall symbolizes a number of good things.
By now you are probably wondering...What's the purpose of this entire message?
Do you remember the V8 ads?
You know, where the guy or gal slaps their heads saying “I could have had a V8.”
Well… This is Your V8 Moment!
You can change the overall impression your products or services currently create.
By providing updated content to your current business-related documents and engaging your reader, you will make it easy for them to picture your company as unique, trustworthy, and credible.
That's where I come in... I can repair the cracks in your customized brick wall and restore its original beauty.
As a specialized copywriter, my responsibilities vary from job to job. I offer a variety of innovative expertise including the skill set needed to create:
My writing can focus on your industry specific terminology, suited to prospects looking for “nuts and bolts” info about your products or services, including:
My writing skills are enhanced by my ability to understand technical material and restate it in a clean and concise way.
I’ll engage interested but non-technical individuals and ensure they grasp the information presented.
My job is to make the words connect emotionally. To transport the reader into your business story by fitting the unrelated needs, ideas, words, and pictures into meaningful material that’s both interesting and convincing.
Having worked in the corporate world for more than 30 years, I know and understand the pressures you’re under…
I’ll make your content improvements as painless as possible.
All you have to do is provide the bricks to build your business. I’ll create or update your documentation, strengthening the mortar holding your wall together.
All you’ll have left to worry about is managing time to best accommodate the influx of new business.
"Fran is a very positive and motivating person. She always has a very professional attitude when she communicates with her peers, and very knowledgeable in her field of expertise. Fran is a person that you can trust and she is a great team player."
--- P. Wilkerson
Ambassador Medical, a GE Healthcare Co.
"Fran has all the qualities to get the job done. Fran is customer driven but understands that a compromise is sometimes required. Her quality of work was never questioned. She can't walk on water, but if I know Fran, she's going to learn how."
--- N. Mates
Mgr., Fujitsu Ten Corp. of America
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"Fran is a smart, diligent, and extremely creative copywriter -- and I can't recommend her highly enough! Have an idea that you can't seem to articulate? Got a book manuscript that needs to be edited and streamlined? Need a sales letter written from scratch? I've hired Fran to do all of these things for me with incredible results! Fran has been able to quickly and consistently turn my ideas into well-written, well-researched content.... content that anyone would be proud to put their name on. If you need a copywriter for any project large or small -- you need Fran! If you have any additional questions about Fran's work, please don't hesitate to contact me..."
--- L.A. Wardi
Owner, Pebble Alley, LLC and Big Dream Media, Inc.
“Fran is a most excellent copywriter. She wrote as if she totally understood the product being sold. Fran also was able to perform her task in an on-time manner. I welcome the opportunity to engage Fran should another need arise.”
--- S. Lynch
Owner, Tools2LoseMaintain, Inc.
Fran has delivered vibrant, concise and compelling textual content to 4 of our product pages' copy. She has consistently communicated with me, and has delivered all final work ahead of schedule. I couldn't be more pleased, and look forward to working with her again very soon.
“Fran was responsible for organizing my writing project to a level that I never could have. Her follow-up and timeliness made my project an outstanding success”
--- R. Scott Hall
VP Sales, Broadcast Media